THEN AND NOW - Industry Playbooks and Addiction Marketing
In 11 compelling minutes, this film exposes the impact of 21st century pot, tactics of the marijuana industry, and the big money involved
If marijuana becomes the next tobacco, our youth are at risk.
"This film is a dramatic eye-opener on the marijuana movement - all young people should see it."
- Dr. Bertha Madras, Harvard Medical School
$15 for two views within in 24 hours. Click play below to get started.
Marijuana prevention programming
Then and Now is specifically designed for local prevention programming.
HOW TO USE THE VIDEO FOR LOCAL PREVENTION PROGRAMMING
A discussion guide is included in the DVD package. Organizations, communities and schools are using THEN and NOW for roundtable discussions, forums and local events. Successful program models include:
- Parents and community leaders (youth and/or adults) meet to watch the video and then join in follow-up discussion and action planning led by a local experienced facilitator.
- Parents and high school students come together to watch the video and have follow-up discussion. This offers opportunity for conversations to continue at home between parents and their teenagers. Some communities bring in expert panelists to reinforce the science-based content of the video.
- Coalitions view the video and share in follow-up dialogue/planning to further their work in preventing local teen marijuana use.
- Using the video in health classes with a teacher leading the discussion. Teachers are encouraged to see the video ahead of time and explore their own perceptions and attitudes in preparation for classroom discussion with students. Holding preliminary teacher screenings help prepare educators for varying elements of discussion that may surface in the classroom.
- Hospital staff educational opportunities where doctors, nurses and medical providers come together to watch and discuss the video.
PRAISE FOR THE FILM: THEN AND NOW
- John R. Knight, MD Director, Center for Adolescent Substance Abuse Research Associate Professor of Pediatrics, Harvard Medical School; Senior Associate in Medicine, Associate in Psychiatry, Children's Hospital Boston