DVD: Then and Now - Industry Playbooks and Addiction Marketing Available Now.
Are you concerned about youth marijuana use? Are you looking to educate your school community about marijuana? Are you eager for young people to learn about some of the potential unforeseen consequences and impact of a new commercialized marijuana industry?
SADD Chapters, schools, communities and leadership groups across the country are finding the video THEN and NOW: Industry Playbooks and Addiction Marketing one of the most useful educational tools for current local marijuana prevention programming.
In 11 compelling minutes, the video exposes the impact of 21st century pot on teenagers, tactics of the marijuana industry, the big money involved and how marijuana is positioning to become the next big tobacco.
Watch the trailer below and place your order!
A discussion guide is included in the DVD package to encourage rich follow-up dialogue with varying audiences at SADD events.
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HOW TO USE THE VIDEO FOR LOCAL PREVENTION PROGRAMMING
SADD chapters are using THEN and NOW in collaboration with health teachers, community coalitions and other school prevention specialists in all types of educational settings: classrooms, community forums, roundtable discussions and local educational events. Successful program models include:
· SADD Chapters, community leaders and health-focused groups meet to watch the video and join in follow-up discussion and action planning led by a local experienced facilitator.
· SADD chapters host an event for parents and high school students to come together to watch the video and have follow-up discussion. This offers opportunity for conversations to continue at home between parents and their teenagers. Some SADD Chapters bring in expert panelists (i.e. researchers, drug and alcohol treatment providers, tobacco prevention professionals) to reinforce the science-based content of the video.
· SADD Chapters collaborate with other local stakeholder groups to hold a community screening with follow-up dialogue and action planning to further their work in preventing local teen marijuana use.
· SADD Chapters hold events with PTO/PTAs, civic clubs (Rotary, Lions, Kiwanis, etc.), clergy, hospital staff, medical professionals, legislators and/or other local stakeholders where adults and professionals come together to watch and discuss the video with SADD students.
· SADD Chapters arrange for screenings with their school district’s health curriculum department and discuss its utility for marijuana prevention education in health classes. Holding preliminary teacher screenings helps the staff determine how to integrate the film into existing curriculum and prepares teachers for varying elements of discussion that may surface with their students in the classroom setting.