DVD: Then and Now - Industry Playbooks and Addiction Marketing Available Now. 

Are you concerned about youth marijuana use?  Are you looking to educate your school community about marijuana?  Are you eager for young people to learn about some of the potential unforeseen consequences and impact of a new commercialized marijuana industry? 
SADD Chapters, schools, communities and leadership groups across the country are finding the video THEN and NOW: Industry Playbooks and Addiction Marketing one of the most useful educational tools for current local marijuana prevention programming.  

In 11 compelling minutes, the video exposes the impact of 21st century pot on teenagers, tactics of the marijuana industry, the big money involved and how marijuana is positioning to become the next big tobacco.

Watch the trailer below and place your order!

I’m so impressed, I play it during my presentations!
— Kevin Sabet, Ph.D., Smart Approaches to Marijuana


A discussion guide is included in the DVD package to encourage rich follow-up dialogue with varying audiences at SADD events.

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SADD chapters are using THEN and NOW in collaboration with health teachers, community coalitions and other school prevention specialists in all types of educational settings: classrooms, community forums, roundtable discussions and local educational events.  Successful program models include:
·       SADD Chapters, community leaders and health-focused groups meet to watch the video and join in follow-up discussion and action planning led by a local experienced facilitator.  
·       SADD chapters host an event for parents and high school students to come together to watch the video and have follow-up discussion.  This offers opportunity for conversations to continue at home between parents and their teenagers.  Some SADD Chapters bring in expert panelists (i.e. researchers, drug and alcohol treatment providers, tobacco prevention professionals) to reinforce the science-based content of the video.

·       SADD Chapters collaborate with other local stakeholder groups to hold a community screening with follow-up dialogue and action planning to further their work in preventing local teen marijuana use.
·       SADD Chapters hold events with PTO/PTAs, civic clubs (Rotary, Lions, Kiwanis, etc.), clergy, hospital staff, medical professionals, legislators and/or other local stakeholders where adults and professionals come together to watch and discuss the video with SADD students.

·       SADD Chapters arrange for screenings with their school district’s health curriculum department and discuss its utility for marijuana prevention education in health classes. Holding preliminary teacher screenings helps the staff determine how to integrate the film into existing curriculum and prepares teachers for varying elements of discussion that may surface with their students in the classroom setting.

This film is a dramatic eye-opener on the marijuana movement - all conscientious Americans should see it.
— Dr. Bertha Madras, Professor, Dept. of Psychiatry, Harvard Medical School
This DVD has to be one of the very best efforts ever to enter the fray, and I congratulate you and your company on this intelligent, compelling, exceptionally well produced piece. Our local coalition showed Then and Now at our county meeting and it was, to say the least, a WOW response. The county purchased copies for local coalitions. Our original copy is being circulated through the health classes at the high school.
— Heidi Hellmich, DFC Coalition Media Consultant
As pediatricians, our ultimate responsibility is to the health of the children and families that we serve. Yet Then and Now shows how Big Tobacco used doctors to promote a product whose health effects were catastrophic while the pediatric community stayed largely silent. It wasn’t until we learned about the secondary effects of tobacco that pediatricians became engaged. Now we’re dealing with a new threat to child and adolescent health: cannabis. This time we want pediatricians to be the leaders. Let’s be the first ones to speak out about the primary effects on teens and secondary effects on younger children.
— John R. Knight, MD Director, Center for Adolescent Substance Abuse Research Associate Professor of Pediatrics, Harvard Medical School; Senior Associate in Medicine, Associate in Psychiatry, Children's Hospital Boston
While scientific evidence is mounting about the adverse effects of cannabis on physical and mental health, and brain development, the emerging marijuana industry sees the next big cash crop. Then and Now provides us with an important history lesson - the eerily similar story of how tobacco advertising manipulated the public despite the research about its harms. This video is a must-see as our society faces the multi-million dollar onslaught of pro-marijuana marketing, especially the ads and products targeting our youth.
— Sion Harris, PhD, Co-Director, Center for Adolescent Substance Abuse Research, Boston Children's Hospital, and Assistant Professor of Pediatrics, Harvard Medical School
Outstanding DVD! I watched it and knew I wanted it!
— Janine Kravetz, B.A., CPC-R, Prevention Activities Coordinator, Sacred Heart Rehabilitation Center